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Reminds me of when they started doing that thing where they pretended to be helpful by having the GPS voice call out the name of a business on the corner where your turn is - “Turn left after ‘business’ on the left” - but in reality those businesses were paying to inject their name into your driving directions.
When it started, I immediately suspected they were possibly paid sponsorships, which was all but confirmed when it told me to turn “after Bank of America, with drive-thru ATM, on the right.” Stealth advertising mid-navigation… insane.
“Loco” is Spanish for “crazy,” which is used here to form a pun with “locomotive,” a term for a train.