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Joined 26 days ago
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Cake day: March 12th, 2025

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  • Seems to me it’s an efficiency problem.

    If you want to send an email to someone, you don’t send it to a mailing list of all your contacts. You just send it to the person to whom it concerns. But suppliers, who want potential customers to be aware of their product, are just sending their message to as many people as possible. And even targeted advertising isn’t useful because it aims to promote one product rather than helping customers to make a balanced assessment of all the choices available. Plus it’s typically unsolicited and therefore an intrusion and an unwanted waste of time and attention.

    People out there who want that product need to know what’s on offer and who offers the best quality and value for money, which would have to come from an independent source. Independent review sites are a very good alternative to advertising, and maybe they could do more to promote new products and inform customers about things which would suit their needs, which would be a cost effective way to help suppliers reach their customers. That sounds a lot like advertising but if it were truly independent and on-demand, it wouldn’t be. In theory AI might do a good job of this, but it’s so open to abuse, it’s a natural pathway to push whoever pays for promotion. If advertising were illegal, I wonder how you would police that.

    More broadly, if we rely on reviewers to help customers find what they need, how can we ensure they are independent and fair? Maybe if there were a network of independent reviewers, they could act as a check on each other, if a reviewer consistently favors one brand when the rest don’t, it could be somehow highlighted and shown up as a bias.








  • I think the article is missing the point on two levels.

    First is the significance of this data, or rather lack of significance. The internet existed for 20-some years before the majority of people felt they had a use for it. AI is similarly in a finding-its-feet phase where we know it will change the world but haven’t quite figured out the details. After a period of increased integration into our lives it will reach a tipping point where it gains wider usage, and we’re already very close to that.

    Also they are missing what I would consider the two main reasons people don’t use it yet.

    First, many people just don’t know what to do with it (as was the case with the early internet). The knowledge/imagination/interface/tools aren’t mature enough so it just seems like a lot of effort for minimal benefits. And if the people around you aren’t using it, you probably don’t feel the need.

    Second reason is that the thought of it makes people uncomfortable or downright scared. Quite possibly with good reason. But even if it all works out well in the end, what we’re looking at is something that will drive the pace of change beyond what human nature can easily deal with. That’s already a problem in the modern world but we aint seen nothing yet. The future looks impossible to anticipate, and that’s scary. Not engaging with AI is arguably just hiding your head in the sand, but maybe that beats contemplating an existential terror that you’re powerless to stop.