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It’s meant for B2B lawsuits, so they can both avoid extra litigation costs. They forced it onto consumers because they wanted to win more. They get to choose their arbitrator and avoid more public cases.
There has been some push back in recent years. This article by Consumer Reports shows some ways as to how people have been fighting back.
I’m not able to help fix the issue, but I have experienced the same issue with 16:9 on my ultrawide with game scope.