Mexican President Claudia Sheinbaum announced she will propose a reform to ban foreign propaganda on national media. The move follows backlash over U.S. government ads aired in Mexico showing Homeland Security Secretary Kristi Noem warning illegal migrants they will be “hunted” and deported. Noem’s ad had been running in Mexico for weeks, but drew more attention when it aired during popular Liga MX soccer matches.

Sheinbaum criticized the ads as “highly discriminatory" and said the U.S. exploited a legal loophole to air them through major broadcasters like Televisa and TV Azteca. Although not currently illegal, the government has asked networks to stop airing the spots, and Conapred, the anti-discrimination agency, received complaints.

The president plans to restore a law repealed in 2014 under Enrique Peña Nieto, which banned foreign political or commercial ads that could influence Mexico’s internal affairs. Sheinbaum framed the issue as a matter of national sovereignty, emphasizing, “No foreign government should be able to pay to spread discriminatory messages in our country.”