Summary
Honda, Nissan, and Mitsubishi have confirmed merger talks to form the world’s third-largest carmaker by annual sales, aiming to tackle challenges from Chinese competition and the shift to electric vehicles.
The proposed merger, through a joint holding company, seeks to combine resources as Japan’s automakers struggle with declining sales and costly EV transitions, lagging behind leaders like Toyota and Chinese rivals BYD.
Nissan’s former CEO Carlos Ghosn criticized the plan, citing overlapping operations, while executives called it a pivotal move amid unprecedented industry changes. Mitsubishi will decide on joining by January’s end.
What will the new name be?
Mitsuhonsan?
Honsubisan?
Nitsubida?
Arasaka
Friggin Corpos, man.
They will most likely keep the brand names. But operate as a single company. Similar to how GM or Nissan operated after mergers. Not really different.