I generally do not care that much about my privacy unless:

I’m confronting an individual who has too much disposable time to themselves to openly dox me down to where I work to threaten it.

Data/Security breaches where the company goes “uhhh…whoopsie!” in response.

Bank accounts suddenly having transactions I know I didn’t authorize.

Other than that, I’m one of the few that aren’t too tied up with shrouding everything I do online. It just seems more like that if I act more suspicious, then it’ll attract people who keenly want to know more about me than I’d like. I just know enough not to do stupid things like making my real name my screen name or shamelessly sharing info and pretend that it won’t be tracked or traced.

If you cover your tracks better, things are fine. It’s just you’re more annoyed with specific ads based on your preferences.