Well you see, if you don’t turn veganism into a bogeyman at every turn, you might encourage people to think critically about the merits of veganism and actually try it themselves, and that might challenge the status quo and result in lost profits for the animal agriculture industry.

It’s so interesting to me now that veganism is starting to gain an honest-to-goodness foothold in the public consciousness seeing the ridiculous lengths lobbies will go to to try to stop the beginning of the end of their industry.