For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I’ve seen some people online say that the movie/theater industry is losing people in general but I don’t think that’s the case.
Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?
I think Flash and Indiana Jones flopped because they’re garbage. Spider-Verse was a masterpiece and clearly a part of the shared universe franchise. Guardians 3 is nearing a billion dollars at the box office.
People aren’t tired of franchises, franchises are just generally getting worse. MCU is a mixed bag with some outliers still doing really well. We’ll see if the new phase can keep up with the introduction of new characters that most people don’t know. But I’m honestly not terribly hopeful.