In early 2005, Michael Arrington, a lawyer, and Keith Teare, an entrepreneur, started a fund called Archimedes Ventures. Their idea at the time was to invest in Web 2.0, meaning the nascent world of web apps. They built a few products at the time. One was an online classified ad service called Edge.io that was supposed to mimic Craigslist on every site on the web. The other was a startup tracking service called TechCrunch that aimed to review every Web 2.0 site popping up on the nascent Internet. Teare, for his part, focused on the startup while Arrington focused on the blog.