Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.
A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.
The poms have a version of Weet bix, too. Weet bix have to be commended for their marketing though, I still remember all the ads I’d see growing up if sports stars espousingvthe benefits of em. And they pump a lot of money into kids sport (do they still have the kids try-athlon series?) Kinda crazy given how marketing around food is these days.
Yeah the poms call theirs weetabix (not sure how it’s spelt). Dunno where precisely it sits health-wise relative to Vita Brits or Weet-bix.
Honestly I’ve never noticed that much marketing from Weet-bix. The cereal I most associate with sport is Nutrigrain, which is a much more sugary cereal (though not as bad as ones like Cornflakes or Rice Bubbles). I recall Nutrigrain being particularly associated with Iron Man races (the weird surf lifesaving Iron Man, not the triathlon).
I’m old. There used to be a number of “how many do you do?” campaigns with cricketers, soccer players etc for Weet bix. And yeah, nutri grain has been sponsoring that tournament since the 80s. It’s basically trash though, when it comes to nutrition. Rice bubbles and corn flakes are also fine enough sugar wise, both are below 10%. Not much else going for them though as they are both low in fibre.
My packet of Sainsbury’s own-brand Wheat Biscuits (same stuff, but only £3/KG), says 4.4g of sugar per 100g without milk.
As the ingredients say 95% of it is wheat, and sugar is 3 down the list from there, it’s probably about 2g of added sugar too.