That’s the thing, it’s not viral if it’s personalized. “Viral” expands far outside of the niche. You might not like videos of baby or slice of life videos, but Charlie bit my finger was everywhere. Almost no one wanted Rick Astley, but everyone saw it. Even this, I don’t look up dance videos, but I Watched this whole thing. That’s where “Viral” is… The “this is popular even without being a fan of it.”

Now it seems the only videos that do that is shitty drama or clickbait crap.