Originally it was the independent non-major label rock or rock adjacent acts that were the “alternative” to what mainstream white oriented pop-rock stations in the USA were marketing. It became a ludicrous name once it represented what those pop-rock stations were playing.
Originally it was the independent non-major label rock or rock adjacent acts that were the “alternative” to what mainstream white oriented pop-rock stations in the USA were marketing. It became a ludicrous name once it represented what those pop-rock stations were playing.