It’s also a question of attention percentage. We’ve had ads on TV for a while, but since the 80’s we also had the ability to fast forward if we used a VCR. There are ads in magazines, but you can turn the page in a fraction of a second. But now with unskippable ads or full page popovers, it’s worse than it used to be in other media.
It’s also a question of attention percentage. We’ve had ads on TV for a while, but since the 80’s we also had the ability to fast forward if we used a VCR. There are ads in magazines, but you can turn the page in a fraction of a second. But now with unskippable ads or full page popovers, it’s worse than it used to be in other media.