Dbrand has a really strong case here IMO, since they pretty heavily edit the internals and add a few easter eggs, which are still visible in Casetify’s final designs
Dbrand discovered Casetify allegedly copied 117 different designs, down to the many digital manipulations it made to the images. Dbrand says it holds registered copyrights for each of these products, all of which were registered before Casetify’s product launch.
Also, TIL:
Disclosure: The Verge recently collaborated with Dbrand on a series of skins and cases
The Easter eggs showing up is pretty solid evidence
Map makers used to do this to catch people ripping off their work, looks like dbrand made a solid decision in doing the same (though probably not intentionally)
I’m still bummed I can’t take a vacation to Frisland :(
These are called fictitious entries. Dictionaries and encyclopedias do this too.
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This is definitely shitty.
Related: JerryRigEverything just came out with a video about this and titled “I got robbed” and called it theft a bunch of times. This is copyright infringement, maybe trademark infringement, but not “theft” or “robbery”. No property or money was taken from any party such that they no longer have access to it. It’s important to be accurate about this.
Edit:
Here is a list of all the media I’ve found surrounding this that falsely claims stealing, theft or robbery:
- Techlinked “dbrand was ROBBED” https://youtu.be/2yEE34BeBnA?si=i0oKsJRV8CQUs4P0
- JerryRigEverything “I’VE BEEN ROBBED” https://youtu.be/byfWscC87Vg?si=XJosK1Ubor5fWueW
- Engadget “Dbrand is suing Casetify for allegedly stealing its casd and skin designs” https://www.engadget.com/dbrand-is-suing-casetify-for-allegedly-stealing-its-case-and-skin-designs-221012321.html
- dbrand “Casetify stole our products. Now we’re suing them.” https://twitter.com/dbrand/status/1727721586856222893
I havent watched it yet but now I will not watch it for the blatant baiting.
Thought it was about the bunker he was building…I didn’t watch it so I had no idea it was about this but the thumbnail and the click bait title made me unsubscribe from him.
Copyright infringement is also known as intellectual property theft. I still disagree with his choice of video title.
“Intellectual property” as a concept is designed to trick people into thinking copyright, trademark, and patent infringement are equivalent to theft. It’s an incorrect and pernicious use of the word “theft”.
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Intellectual property is an umbrella term for copyright, patents, and trademarks used to make it sound like “property” is “stolen” when licensing agreements are violated.
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The idea that it shares the same features as anything else we consider “property” is the problem, so why call it property? The only thing that one can “own” in this regime is the license itself, and that doesn’t go away just because someone violates its terms.
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You’re getting downvoted because people don’t like the way the real world works.
For anyone struggling to follow this:
Dbrand makes stickers. These are edited scans of the inside of a laptop. Casetify has pretty brazenly copied that edited version. They swapped it around in a way that doesn’t even make sense, as the fans vents would be… in the middle of the bottom?
It’s not a bug, it’s a feature: fans are there to warm up the battery when you type outside in winter
Casetify has always felt shitty to me.They sell 45$+ cases with ugly customization and shitty print quality. Now this plagiarism too. Lol
This is the best summary I could come up with:
Dbrand, the device skin company known for trolling brands like Sony and Nintendo, is waging a legal battle of its own.
The company is suing rival Casetify over claims it blatantly copied Dbrand’s Teardown device skins and cases, which are made to look like the internals of whatever phone, tablet, or laptop you’ve purchased them for.
In March, one user on X (formerly Twitter) pointed out that Casetify appeared to be reusing the image of the same internals across different phone models, which means they didn’t accurately represent the insides of each device they were sold for.
“If CASETiFY had simply created their own Teardown-esque design from scratch, we wouldn’t have anything to take issue with,” Dbrand CEO Adam Ijaz tells The Verge.
That’s why, instead of issuing a cease-and-desist order, Dbrand is hitting Casetify with a federal lawsuit in Canadian courts, where the company is based, and seeking eight figures in damages.
Dbrand is also launching a brand-new set of X-ray skins across its entire portfolio today that are rather different from the Teardown ones — they’re black and white, captured at 50 micron resolution by a lab called Haven Metrology, and show details that wouldn’t be visible simply by removing the back cover of a phone, laptop, or gaming handheld.
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