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8GB RAM in M3 MacBook Pro Proves the Bottleneck in Real-World Tests::Apple’s new MacBook Pro models are powered by cutting-edge M3 Apple silicon, but the base configuration 14-inch model starting at $1,599…
Because they have an extremely consumer friendly UI/UX and a very stable OS.
And they’re much better at marketing than they are at making computers or phones. Apple is probably the most successful marketing company in the world.
Not sure “friendly” is quite the right word… you can argue it’s well designed or cultivated users but Apple is anything but a "friend"ly.
Their UI and UX is shit. You basically can’t use it for many basic tasks without installing a bunch of third party (proprietary and expensive) software.