• meseek #2982@lemmy.ca
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    1 year ago

    You know what’s funny, Snapchat is and always was a confusing mess of a service. Didn’t stop it.

    It’s not ease of use that closed-source brings, it’s a brand image. Companies like Apple, MS, Amazon, spend millions annually on shaping their brand. That image makes people feel at ease. It provides context, trust and a sense of familiarity and security because “why would Apple ever spy on me, they are a publicly traded company used by billions?” is more favourable than “oh some geeks made this thing in their basement and can watch me??”