• jsveiga@sh.itjust.works
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    1 year ago

    Unfortunately at some point AI will be able to generate articles completely indistinguishable from human ones by search engines.

    I don’t see why they couldn’t generate even crappier articles than today, but ranking better on search results, if they are set to learn SEO, optimizing their articles specifically from being fed back their search ranking. AI could learn to actively boost their rankings by searching for their own articles, accessing the result links, cross linking articles and commenting about them on their own pages or on social media.

    It will be a new SEO war, writer AI vs search engine AI.

    And rhe scariest thing will be when they can produce articles indistinguishable from human ones, by humans, even playing the games and interacting in communities as human gamers.

    • lasagna@programming.dev
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      1 year ago

      Though AI regulation should be easier to enforce than sponsorship and such when it comes to news articles.

      If we just require companies to always mark their work as being AI work then we can quite easily just have a search engine that toggles AI results.

      But government is usually 5 years behind tech at least and in the meantime companies like Google will just choose the path of optimal profit.

      • ErwinLottemann@feddit.de
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        1 year ago

        But government is usually 5 years behind tech

        The EU already regulated all the AI (and are very proud of it). Even though there is not one mayor AI company based in the EU 🤷

      • jsveiga@sh.itjust.works
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        1 year ago

        It won’t work in the long term. There will always be a country welcoming your content servers, out or reach from regulations.

        Then what will we do? Have government blocking those countries at country border firewalls?