YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

  • Quik@infosec.pub
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    1 year ago

    Or you update your uBlock Origin blocklists and declare YouTube the war.

        • billbasher@lemmy.world
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          1 year ago

          Yep. I tried doing this with Hulu’s self-serving ads and I blocked enough domains that it just quit working

      • circuscritic@lemmy.ca
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        1 year ago

        Doesn’t work. I have network wide DNS filtering, but that alone doesn’t stop YT ads.

        If you have a link to a GitHub host file for that, I’d definitely take a peak.

        Otherwise, uBlock and *Pipe apps.

      • Appoxo@lemmy.dbzer0.com
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        1 year ago

        Try blocking the ads.
        You will block the video serving domains as well :)

        YT/Google aint that stupid and knows how to bundle both for your convenience.

    • zerofk@lemm.ee
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      1 year ago

      I never see Vivaldi mentioned in these. Yes, it’s chromium based, but I have not seen a single YouTube ad since they implemented built-in ad block many years ago. Without the need for extensions, plug-ins, or user managed block lists.

      • Craton@lemmy.world
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        1 year ago

        yeah, ive been using vivaldi and only very recently did i see my player diabled with ubo off but if i disable ubo and put vivaldi’s blocking option to just block trackers, that does the trick tho the ad starts with a black screen but the skip button instantly appears under .5 seconds or the video starts

  • tabular@lemmy.world
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    1 year ago

    I’m willing to pay for content.

    I’m not willing to give Google money, or any proprietary solutions.

    I judge adverts to be a waste of limited human life. I hope that industry can change.

    • jivandabeast@lemmy.browntown.dev
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      1 year ago

      So then you’re unwilling to pay for the content

      I mean, we can’t act surprised that YouTube needs to somehow afford the infrastructure to serve content? Adblockers caught on & youtube cracked down.

      More technical solutions will be created in response, and those wi be picked up by a small majority causing the cycle to start over once more.

      • tabular@lemmy.world
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        1 year ago

        Where was Google’s concern for paying for infrastructure in the past? Google choose to bleed money which made it harder for smaller competitors to compete and take a share of the users, and now Google wants to have their cake and eat it too. Too damn bad.

        I am unwilling to pay for the content while Google is where the content is. Odysee seemed shady to me so I stopped using it. Floatplane is proprietary and I’m trying to kick the nasty habit of using proprietary software, I don’t want to start using new ones. I used to pay to listen to a podcast but I got tired of the content. I donate to Wikipedia.

        • shalafi@lemmy.world
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          1 year ago

          YouTube has been in the red since day 1. Now Google wants their payback. OK. Seems fair. But I don’t have to participate.

          Everybody acting like Google is taking away a basic human right, or somehow “taxing” them is getting exhausting.

          Facebook is up to even more shenanigans, proposing to charge users to keep ads off the screen. Again, fine. I don’t have to use FB.

          “But muh free content!”

          It was very damned long ago that “content” was what you could see at the movie theater, see on your 4-channel TV selection or grab at the library.

          /old_man_rant

          • ormr@reddthat.com
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            1 year ago

            Payback is fair? Even though these very digital megacorporations are just now facing antitrust lawsuits for very good reasons? The only argument for having to use these platforms as a content creator is reach. But if Google, Amazon, Meta, etc. only got their market-dominating positions by illegal means, nothing is fair about wanting payback.

            I am paying money to people creating content for me directly, even for some YouTube channels. If I were to abide by Google’s rules, I’d have to pay double. For the infrastructure & the people actually producing the content. Sorry… Why would I? I will not pity a monopolist because of their lost profits as long as I can circumvent it somehow.

          • tabular@lemmy.world
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            1 year ago

            Google offered content for free and so played a part in making generation(s?) of users expect content for free.

            I used to watch films in cinema before they started playing them on TV but now I 99.8% don’t care about them, or shows. I use Crunchyroll for a couple of anime but most of my content is only on YouTube.

        • Gladaed@feddit.de
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          1 year ago

          Then don’t watch the content. But in lieu of a open source, non profit, market dominating video platform thus means not watching videos.

          Even if that open source platform existed it would require it to be more or equally profitable for creators to reach a point where people upload to both platforms.

        • theneverfox@pawb.social
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          1 year ago

          Floatplane is owned by a YouTuber more about capitalism than tech at this point

          Look at nebula, the creator owned network (from what I’ve heard about it)

      • CybranM@feddit.nu
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        1 year ago

        You’re getting unfairly downvoted. I agree with the negative sentiment around Google but the only semi-alternative is nebula but they obviously don’t have the same amount of content. It’s not reasonable to expect YouTube to operate for free

        • jivandabeast@lemmy.browntown.dev
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          1 year ago

          Thank you, the unfortunate truth is that we’re a community of people who just left a platform for their insatiable greed so its to be expected that when you say that companies should be able to make money within reason people get tight about it

          • rambaroo@lemmy.world
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            1 year ago

            The other problem is people treating small/medium content creators like they’re some corporate entity fucking people over when they’re not. The entitlement and sheer hypocrisy on this site is incredible to see. I’m specifically talking about people blocking sponsorships here.

            FOSS has created this childish expectation that other people should spend their time creating shit for lemmy-type nerds for free, but that is not sustainable in a capitalist economy. Software only gets away with it because software devs make a comfortable living with enough free time to work on FOSS, or they actually get paid to work on it by some corp.

            People applying the same expectation to creatives disgust me. A lot of smaller channels are not rolling in money, they’re making enough for a decent living or some side cash. And they earned that. There’s a huge difference between that and some giant media corporation ripping people off for content. Blocking sponsorships is immoral and downright criminal imo, and it disgusts me to see so many people trying to normalize stealing from other workers. Especially in our modern gig economy where many of these people turned to YouTube because they got fucked over by a recession or COVID.

            Ads are annoying but I’ll deal with being annoyed if it means someone gets compensated for work that I enjoyed. The sheer narcissism of believing you’re entitled to free content from creators is enraging to be.

      • Killerqu00@lemmy.blahaj.zone
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        1 year ago

        Youtube by itself produces almost no content. All content comes from content creators on the platform, which are getting severely underpaid by Youtube. If Youtube actually paid them their fair share, this argument would be somewhat valid.

        • jivandabeast@lemmy.browntown.dev
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          1 year ago

          I disagree, i think they’re getting a fair cut? A channel as large as LTT has stated that YouTube ads make up nearly 30% of their revenue.

          30% isn’t a ton, but when you consider that they can add brand deals on top of that (which they get 100% of) creators can walk away with a decent chunk. Additionally, when you look at the rev split it’s actually the creator getting 55% (45% in the case of shorts). Bigger channels probably get better deals too, as is the case with Twitch as well.

          IMO this all seems fair, puts a heavy reliance on Google which is a just criticism however to ignore the costs of storing immense amounts of data (500hrs of video uploaded/minute), making it available, and the infrastructure associated (bandwidth, global cdn, etc) is not

          • rambaroo@lemmy.world
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            1 year ago

            Only big creators will get brand deals, that’s the problem with you making assumptions based on LTT. And that’s why I think people are enormous hypocrites for blocking sponsorships on smaller channels. Until we live in a socialist utopia, dealing with a 30 second ad isn’t that fucking much to ask to compensate someone you just used for entertainment.

          • KepBen@lemmy.world
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            1 year ago

            One of the most popular on the platform is by definition an outlier

            • jivandabeast@lemmy.browntown.dev
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              1 year ago

              Did you read the rest?

              Also, yes it’s an outlier but the only example i have on hand of a YouTuber sharing their revenue streams so

  • Mac@mander.xyz
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    1 year ago

    Aww. Are the greedy megacorporations upset that consumers are being greedy in return? Poor megacorporations. :c

  • Queen HawlSera@lemm.ee
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    1 year ago

    Kinda glad my uBlock Origin is still working.

    This should be illegal, actually in Europe it’s about to be…

    • sergih@feddit.de
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      1 year ago

      what is illegal? Havinadblockcks, cracking down onadblocks or upping the price on the software after ““forcing”” people to move to it.

  • tony@lemmy.hoyle.me.uk
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    1 year ago

    Yeah, no… it’s already overpriced.

    Paramount + £6.99 Netflix £10.99 (standard) Youtube £12

    Makes no sense… they don’t have anything like the production overheads. Stuff like Star Trek and Stranger Things are expensive. ‘10 greatest cat videos’ is not.

    • redcalcium@lemmy.institute
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      1 year ago

      Heck, they don’t even pay a good fraction of their bandwidth because they put caching box in your ISP location to reduce loads. This is a huge privilege as ISPs won’t let any random companies run equipments for free in their network, which is one of a huge barrier for any YouTube competitors.

      • LufyCZ@lemmy.dbzer0.com
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        1 year ago

        They might be allowing them to run the boxes for free, but the ISPs are saving money on bandwidth, too.

        Get enough users for the ISP to care and they’ll work with you. Otherwise, you probably don’t have all that many users to begin with, so the overhead that maintaining and distributing these boxes would create wouldn’t be worth it anyway.

    • nnjethro@lemmy.world
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      1 year ago

      Youtube expenses is revenue share with creators and hosting untold hours of video, over 500 hours uploaded per minute, that others just don’t have to deal with.

    • I Cast Fist@programming.dev
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      1 year ago

      It “makes sense” in that, unlike those two, YT has to deal with thousands of hours of video being uploaded to their servers every minute. What they don’t pay in streaming rights, they pay in storage and bandwidth costs, plus a couple of peanuts for “moderation”, which is probably more expensive in the long run

    • TheDarksteel94@sopuli.xyz
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      1 year ago

      Depends on how much you use it. I watch Youtube pretty much every day for at least an hour, while using Netflix or other streaming services about once evey few months. I use Spotify every day too, just because I like their app more in some ways.

      • Atomdude@lemmy.world
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        1 year ago

        If I had to choose, I’d swap my Netflix and Disney+ subscriptions for YouTube. I think I watch YouTube videos about three times as much as Netflix and Disney.

    • ChronosWing@lemmy.zip
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      1 year ago

      Well it also includes a streaming music service which are normally $10/m on their own.

      • Sylvartas@lemmy.world
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        1 year ago

        I already pay for Spotify. They knew exactly what they were doing when they lumped that shit in YouTube premium

        • kirk781@lemm.ee
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          1 year ago

          IIRC, YouTube Music is also offered as a standalone service, Atleast in some countries. However, the difference b/w YouTube Premium and just the Music service comes out to be miniscule, so folks just pay for the former.

          • indianactresslover@lemmy.world
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            1 year ago

            No, I want Premium without Music. It’s not offered anywhere.

            Same thing with Amazon. I want Prime without Prime Video. It’s not offered either.

            • kirk781@lemm.ee
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              1 year ago

              Oh, I understand now, especially the second one. The only thing from Amazon’s product line worth using to me is the Prime delivery service. I can’t give two hoots about their Prime Music( which I lost respect for after it denied to run for me on any browser on Linux for some reason) or Prime Video.

      • tony@lemmy.hoyle.me.uk
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        I can’t see the value in using youtube for music… it’s not like I can watch music videos in my car. That’s worth $0 to me, and I imagine the majority. Spotify is better… or apple music if you’re on the fruit side.

        • ChronosWing@lemmy.zip
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          1 year ago

          Youtube music doesn’t have music videos, not sure what you are talking about. It’s just a clone of play music after they shut it down.

        • KepBen@lemmy.world
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          1 year ago

          If you’ve already got a solution for ad-free music in your car, sure, obviously. Not everybody has that though.

      • vonbaronhans@midwest.social
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        1 year ago

        Enshittification, also called chokepoint capitalism, is a term coined by Corey Doctorow (sp?) that lays out a common pattern with platforms in a capitalist system where:

        1. Platform builds a product to entice users to it for little to no cost to the user (Google search, Facebook, Amazon shopping, etc)
        2. Once users are locked in, make the experience worse in ways that increase profits for business partners (Google ads partners, etc)
        3. Once business partners are locked in, screw them over to rake back as many profits for the platform owner.
  • daniskarma@lemmy.world
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    1 year ago

    If some day I cannot block ads on YouTube I’ll go to Patreon or any other platform that gives creators a real share of what I’m paying. Google will not see my money.

    • Tire@lemmy.ml
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      1 year ago

      Has YouTube even done anything to improve the platform in the last 8 year? The only thing that I’ve seen change is the search turning to trash with “recommended content” after 4 real search results.

        • Queen HawlSera@lemm.ee
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          1 year ago

          And they did it in a way so half-ass that if you have the right plug in the dislike button is back. I think the most pathetic is when I see that the dislike button is turned off by the owner of the video.

          I understand why they did it, they were tired of major corporations having PR nightmares when trailers for unpopular products get downloaded into Oblivion, but protecting shareholders of other companies should not be their job. Their priority should be to content creators, sadly however this is how ethics works, not capitalism.

          But, being able to turn off the dislike button all together…

          Imagine every other job getting to do that, I am a janitor, imagine if one day I was allowed to have people just not be able to look at the dirt on whatever floor I didn’t mop. I would basically never mop again.

          I understand that YouTube is a hobby for most, at least it was in the beginning, but it is now a business. And if I were the Better Business Bureau I would give them a big fat F on their report card

          • KairuByte@lemmy.dbzer0.com
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            1 year ago

            To be clear, the plugin doesn’t make the button come back, the button never went away. The dislike counter went away, and the plugin doesn’t “bring it back” it simply approximates the number of dislikes (unless the channel operator opts in to having the info shared directly from their API, which comes with some security risks.)

      • Queen HawlSera@lemm.ee
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        1 year ago

        No.

        In fact they’ve made it objectively worse by restricting what you’re allowed to make videos about.

        The state of True Crime is abysmal… it has gotten to the point where censorship is stricter than Cable TV, as the names of various felonies have to be bleeped out in order to not catch youtube’s wrath.

        Yet Far Right Political Channels are free to drop whatever slurs against transfolk they like… and openly accuse whatever drag performer they want of being a kiddie diddler even though true crime channels get a content strike for saying “pedophile” even though it’s in the context of someone literally tried and convicted as one.

        Ever wonder why the kids are saying “Unalive” so much? It started as a cute 4th wall leaning cover for death in a Deadpool/Spider-Man crossover…

        Now it has regular usage because direct references to death (Again, Regardless of context) is against Youtube Terms of Service.

        It’s so bad that a close friend of mine who is a streamer, despite not posting to youtube, has had to train himself to exclusively say Unalived so that clips of his streams can be safely posted to youtube, his livelihood cannot risk him using the “d” or “k” words.

        It’s absurd because a reason web content became so popular is that it wasn’t restricted to the same kind of censorship the FCC puts on Cable TV… We can have an Angry Nerd drop as many F Bombs as he wants while talking about something as innocuous as Super Mario 3…

        But thanks to Youtube… not anymore

          • Queen HawlSera@lemm.ee
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            1 year ago

            They want to look like they’re against bigotry, but don’t actually wanna be…

            Shit just watch SML, it gets censored by Youtube all the time for incredibly minor shit (Like a parody of Momo, or showing blood), but the blatant transphobia and racism? Perfectly fine… I mean it’s comedy and nothing’s meant by it (Unlike the Starfield video)

            God, now I’m remembering all the people who used Kung Jin as a Fatality Dummy in MKX, which became a trend when the writer revealed Kung Jin was gay… (The game said he had a “forbidden romance”, but he’s a monk, so that could have easily been a woman since monk’s are celibate, which is why a writer had to clarify)

            What really sucks is all the “fans” whining that this was shoving Kung Jin’s sexuality in the face of the fans…

            This is the same game where Shinnok, the MK Devil, is threatening to end all existence, and right when his right hand man Quan Chi is in custody so that he can potentially bring the cast of the previous game back to life… but wait, can’t talk about that now, because Johnny Cage and Sonya Blade have to bring the whole game to a halt to scream at each other about their failed marriage…

            But it’s KUNG JIN’s sexuality that fucks up the game right? Strangely it’s never the straight people bringing the show to a halt to talk about how “Penis will touch vagina in a big and exciting way” who get accused of “Shoving their sexuality in people’s faces”, even though that shit happens all the time.

            Look Hollywood, your action movies don’t need a forced romance, especially if it’s a woman who will be competent in the first fucking scene and be a dumbass every other scene.

            Not really a problem MK has (Female Representation is in a pretty good place), but a beef I had in general.

      • Evotech@lemmy.world
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        1 year ago

        Probably a lot on the backend. Honestly fewer changes on the front is probably for the better at this point.

    • cbarrick@lemmy.world
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      1 year ago

      I was under the impression that YT Premium paid creators the same per view as YT with ads. Is this not the case?

      • Stephen304@lemmy.ml
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        I believe Louis Rossmann said that giving a single dollar directly to a creator is more than a lifetime of watching their ads. Premium I think is really good comparatively but that’s only because ads pay so little.

        (https://youtu.be/4Q3ZXQZZlcE?t=55 is where he says this according to his cpm)

      • SirQuackTheDuck@lemmy.world
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        1 year ago

        Some creators have said that the cut they get from premium viewers is higher than that of ad based (SpiffingBrit for example, in his YouTube download exploit video).

        If that still holds true is unknown.

        • Raxiel@lemmy.world
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          1 year ago

          Linus (LTT) also said that one premium view was worth significantly more than ad based.

      • theRealBassist@lemmy.world
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        1 year ago

        I don’t believe so. As I understand it, all Premium money goes into a big bucket. Then, views/watchtime/etc. are used to calculate what percentage of the pie a given creator will receive.

    • AliceTheMinotaur@lemmy.world
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      1 year ago

      Only issue would be getting the creators to move. That nay be more difficult than said with some. I already follow some on rumble, I only stay on YouTube as others haven’t.

      Otherwise I agree

  • jet@hackertalks.com
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    1 year ago

    Unpopular opinion: this is a good thing.

    (Waits for down votes… )

    This is healthy for the ecosystem, it makes it possible for other video platforms to compete, and be sustainable. Google providing the loss leader in video streaming makes it difficult for other platforms to exist, and sustain themselves, because they don’t have Google’s war chest.

    So it’s going to be a difficult transition, but now there is wiggle room for other platforms to exist. And with 1 gigabit, and 10 gigabit home internet connections becoming more common globally, we have options for more interesting gorilla distributed video streaming.

    • CurlyMoustache@lemmy.world
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      1 year ago

      Will the gorillas go door to door with a pad or something with a video on it, or are you thinking memory sticks?

      • farken@lemmy.world
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        1 year ago

        Both services are available, and I recommend paying the extra for the ‘please dont rip my arms off’ extra.

      • jet@hackertalks.com
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        1 year ago

        More like IPFS. If you have a bunch of gigabit residential internet connections distributed globally. That’s a reasonable approximation of a video streaming platform.

        I’m not saying I have a good solution for today, but all the components are there to build a competitor to YouTube, and now if the price barrier going up, there’s room for whatever organization competes with YouTube to get some sustainable income

    • BURN@lemmy.world
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      1 year ago

      Significant portions of the US are still on copper cable or DSL, I don’t think there’ll be widespread fiber, let alone 10G for at least 10-15 years

      • AmosBurton_ThatGuy@lemmy.ca
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        1 year ago

        Agreed, I’m in northern Canada and only the capital city of my territory has cable internet, the outskirts of the city and the smaller communities are stuck with ancient and capped (300GB per month) DSL at 15 Mbps while I get unlimited 100/10 Mbps for $140 per month. I’d kill for symmetrical 100/100 so I could access my plex server outside of my house, let alone 1 Gbps fiber internet.

        I’d guess we’re a minimum of 5-10 years away from fiber internet sadly, we just don’t have the population to make it profitable enough for the greedy ass telecom companies, even with the extra government funding the telecom gets for serving our low population territory.

    • thechadwick@lemmy.world
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      1 year ago

      You’re right I hope. Especially about gorillas sharing video! We need a guerilla movement to get these gorillas some cell phones and I’ve been saying it for years!

      • Kazumara@feddit.de
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        1 year ago

        64.75 Swiss Franks per month from my ISP, it’s the same price as their 1 Gb/s and 25 Gb/s plans.

        I’m currently still on 1Gb/s because buying the faster router, switch and network cards to make use of more is kind of expensive

        • Sparrow_1029@programming.dev
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          1 year ago

          Wow that’s nice! I get 600/25mbps for $80USD in the US, coax 😞 wish fiber-to-the-premise was a possibility in my neighborhood

          • Asafum@feddit.nl
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            1 year ago

            Even that’s twice what I get. The prices here are disgusting… I get 300mbps for $100… Yay monopolies!

            • BURN@lemmy.world
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              1 year ago

              My parents get 25/1 for ~$150 since there’s no other options, nor is there any plans to run new cable to get them better internet.

    • MataVatnik@lemmy.world
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      1 year ago

      This is what I’ve been saying, youtube providing the service for free is what’s been preventing competitors to exist.

    • h0usewaifu@lemmy.world
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      1 year ago

      This is a really good point, I never thought about this. While we still haven’t seen the anti-adblock message from YT (Firefox + uBlock Origin on Linux Mint), we’ve been using Nebula more and more lately. It would be great if there was a similar service for quality kids content. As it stands we stick to just a couple YT channels for our 2.5 year old because of how much absolute, irredeemable garbage there is targeted at kids there. I can’t imagine how shit the ads are for them.

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        1 year ago

        I have no idea what the content is like on YouTube Kids but on my YouTube app when I cast kids stuff the display ads on the phone side are often for mobile games with really creepy shit like dead Paw Patrol characters and grieving Elsa.

        I’d never leave a little one attended with an iPad with YouTube on their own

    • ddkman@lemm.ee
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      1 year ago

      No, not really. I get what you mean but the truth is, that unsustainable practices should’ve been capped, and made illegal BEFORE there was a monopoly. Now that there is one, they can do what they want. Google aren’t idiots. They know FULL well they can do this. All of this is calcualted.

  • a rose for me @lemmy.ml
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    1 year ago

    I will never watch 20 ads in a 15 minutes video, it’s worse than television.

    Make it a reasonable number of ads and I might consider it

    Some youtubers are so greedy it’s unreal, you barely see the red line because it’s way too filled with yellow spaces

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    1 year ago

    The way Google is starting to abuse its position of power to crackdown on its users, its really comes to show the cracks in its armour.

    It’s the beginning of the end for Google.

    Long live open source software!

    • cjsolx@lemmy.world
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      1 year ago

      Google isn’t going anywhere. We are the minority. People who know what “open source” even means are the minority. The vast majority of people will just put up with it because they don’t know any better. You are highly highly overestimating the tech literacy (and motivation level) of the average person.

      • zingo@lemmy.ca
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        1 year ago

        Well, more crazy things has happened. Do you think that Google is going to be here forever?

        It’s the little things that corrodes a company. Hence the "crack in the armour.

        I like to think that most people surf the Internet with an ad blocker. Simple because the Internet is just riddled with ads and the experience is frustrating without one.

        So if you see your grandma has a bad experience online, you are likely to install an ad blocker to help her out. Most people knows how to do this, at least one person in the family. That is what hurts Google the most.

        It’s the annoyance factor that is a great driver of change. The way people do things. Even if they are used to do things in a certain way.

        I personally have notest the Google maps are much more inaccurate nowadays than it used to be. It has become an annoyance.

        • cjsolx@lemmy.world
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          1 year ago

          Google is a trillion dollar company. It’s not Digg. Google going down would be the single most sensational thing to have happened in the history of the Internet. Even Twitter is still kicking after everything they’ve done.

    • Debs@lemmy.zip
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      1 year ago

      If we are going to do this capitalist market thing than we need competition.