The once invincible superhero universe has seemed increasingly vulnerable recently. Its atypically foul-mouthed new entry is predicted to be huge – even as it mocks its own brand.
  • skeezix@lemmy.world
    27·
    9 days ago

    Yes and no: the movie will do well because people love those two characters.
    But in general the MCU has fallen to what marketers refer to as the roach spray effect; we’ve become numb to it.
    End Game should have been the end of it, but like all dutiful businesses, they attempt to extract value until all is ruined.

    • TWeaK@lemm.eeEnglish
      4·
      9 days ago

      Exactly. This isn’t going to “save” Marvel (whatever that’s supposed to mean, it’s not like they’re going anywhere or will stop releasing things), but it will be a successful and probably even good movie.

    • PhlubbaDubba@lemm.ee
      7·
      9 days ago

      Not the genre I think, but definitely the combined universe schtick. I’m thinking future crossovers will be less cinematic universe building and more having guest stars appear where it suits whoever is writing the movie.

      So like Batman and Superman might show up for a cameo if it makes sense but that isn’t going to be contributing to some grander narrative that wraps up in a movie featuring the whole justice league against Darkseid or one of their other big bad multiversal threats.

      • Veraxus@lemmy.world
        63·
        9 days ago

        I didn’t even like combined universes/mulitverses in comics in the 80s/90s.

        It’s always been bad. We’re just seeing the same bad play out theatrically, now.