I think the world at large is just treating Elon and Twitter like that 4 year old who decides his name is Chewbacca now. Like, ok hon, now eat your carrots.

The entire twitter.com domain, and its TLS certificates all call it twitter.com. So the “rebrand” isn’t worth much given the FWDN is still twitter.

Everyone still calls it Twitter. It’s Twitter. He can call it whatever his incompetent ass wants; it’s Twitter.